Thursday, December 31, 2015

BWI: Exide Life Insurance Announces Launch of 'Junior Finance Guru'

Source : Exide Life Insurance Company Limited
Thursday, December 31, 2015 1:00PM IST (7:30AM GMT)
Exide Life Insurance Announces Launch of 'Junior Finance Guru'
India's one of its kind Educational Program that prepares children on 'Money and Savings'
Bangalore, Karnataka , India

  • Exide Life Insurance Junior Finance Guru launched in Bangalore and Jaipur. Will be launched in 20 cities later in the year 2016.
  • Specially designed study material will help students learn basic elements of money and savings
  • Students get to compete amongst leading schools at City Level for the “Junior Finance Guru” title
  • Registrations for the program are free and are currently open till 10th January 2016 – Visit to register your child / students for the program today
Exide Life Insurance, an established and profitable life insurance company announced launch of ‘Junior Finance Guru’. Being India’s one of its kind program, Junior Finance Guru emphasizes the importance of laying a strong foundation for children by familiarizing them on importance of good saving habits thereby helping them making an early start.
The program in its initial phase will focus on children who are currently in 6 to 10 standard (typically in the age group of 11 to 15 years) as this is the right age for them to develop an understanding on the importance of money.
Junior Finance Guru offers a specially designed learning course content which is an ideal mix of reading material and simple daily exercises. The entire program is based on self-learning as the material is very easy to read and comprehend. This material is sent to all participants after registration as a welcome kit comprising of an Admit Card, specially designed handbook titled “What They Don’t Teach You About Money?” and an activity book titled “My Money Book”. Over and above, the participants get access to the exclusive program website

The program has been initially launched in Jaipur and Bangalore for which registrations are open till 10th January 2016. The participants will be given 15 days to prepare using the course content and will undergo a school level screening in the last week of January. The screening is aimed at selecting best students at School Level who will then form teams to compete with other schools at City level. City Level winners will be awarded the Junior Finance Guru title along with prize money. These city level winners will eventually battle it out at a National Level Championship later in 2016. The winners will be felicitated at an exclusive event that will be organized in Feb 2016.

Speaking on the launch of Junior Finance Guru, Mohit Goel, Director – Marketing, Exide Life Insurance said “Junior Finance Guru is line with our brand mission of helping Indians prepare financially for their long and happy lives. We believe the learnings derived from this program will help children develop a practical understanding on the concepts of managing money from a very early stage. The program content which has been exclusively designed by experts familiarizes the children with benefits of starting early, power of compounding along with interesting trivia from the world of money and finance. We urge all School Principals and Parents to enroll their children for the program and make them India’s Junior Finance Gurus.”
Registrations for Exide Life Insurance Junior Finance Guru are open till 10th January.

Participants can register online by visiting
About Exide Life Insurance Company Limited:
Exide Life Insurance Company Limited (formerly ING Vysya Life Insurance Company Limited) commenced operations in 2001 and is head quartered in Bangalore. The company is profitable and serves over 10 lakh customers across India and manages over INR 8,800 crores in assets. The company is 100% owned by Exide Industries Limited and is proud to be part of a 100 year old brand heritage in India. (*As on 31st March 2015)
Exide Life Insurance distributes its products through multi-channels viz. Agency, Banc assurance, Alliances and Direct Channels. The Agency channel comprises of over 35,000 advisors who are attached to over 200 company offices and customer care centers across the country. The Alliances business includes distribution relationships with banks, Corporate Agents, Brokers & Referral Partners.
Exide Life Insurance, one of the leading life insurance companies in South India, is now growing its franchise in East and other parts of the country. The company is focused on providing long term protection and savings solutions and has a strong traditional product portfolio with a consistent bonus track record. Exide Life Insurance has the ISO 9001:2008 quality certification for all Customer Service processes.
About Exide Industries Limited:
Exide is India’s largest manufacturer of electric storage batteries and its biggest power-storage solutions provider with a market capitalization of over INR 15,000 crores*. Since its introduction in India more than a hundred years ago, Exide remains the foremost and the most trusted battery brand in India. The century old brand equity is backed by a robust nation-wide network of 18000-plus dealers. (*As on 31st March 2015)
With 7 world-class battery manufacturing factories across India, the range of products offered by the company covers everything from the smallest batteries required in motorcycles to the giant batteries powering submarines. After all, India moves on Exide.

Media Contact Details

Shwetha Guru, Exide Life Insurance Company Limited, ,+91-9900519751 ,


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