Press release from Business Wire India
Source: Panasonic - WeChat
Wednesday, July 31, 2013 04:07 PM IST (10:37 AM GMT)
Editors: General: Consumer interest, Entertainment, Lifestyle, People; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Media & entertainment, Telecommunications; Technology
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Panasonic Enhances its User Experience with WeChat
Mobile social communication application, WeChat, will now be available on the Panasonic smartphones
New Delhi, Delhi, India, Wednesday, July 31, 2013 -- (Business Wire India) -- Committed to provide enhanced user experience to its smartphone customers,Panasonic, the world's leading electronics manufacturer, today announced its collaboration with WeChat, the world's leading mobile social application, for its upcoming smartphone products. As a result of this initiative, all the upcoming Panasonic smartphones will have the WeChat application preloaded.
Panasonic has also opened an "Official Account" on WeChat called "Panasonic Smart". "Official Accounts" is a special feature of WeChat, that can be utilized by companies and merchants alike to build interactivity with their fans in a new and innovative way - through which Panasonic Smartphone users can stay connected on WeChat and stay tuned to latest Panasonic updates. Consumers can share their views & queries related to their Panasonic smartphones through text, voice or video messages; consequently enhancing the overall customer experience.
WeChat is a leading global mobile social communication application with 70 million international registered user accounts. With a bundle of innovative features like 'Voice Messaging', WeChat is re-defining the way people communicate with each other. WeChat is the first application in communication space which enables users to send voice messages at the touch of a button. 'Moments' is another key differentiating feature of WeChat where users can post image or text and share with their selected friends in a secure way.
Talking about the association Mr. Manish Sharma - Managing Director, Panasonic India said, "Indian mobile phone market and we are committed to continually enhance the user experience on all Panasonic phones. Social networking and messaging apps, which continue to grow in popularity, are the best ways to provide our customers with an enhanced user experience. We are excited about our collaboration with WeChat and look forward to working closely with WeChat to bring even more innovative features to our customers across all our phones."
Mr. Dennis Hau- Head of International Product Center at Tencent, the company behind the WeChat app said "We are glad to partner with Panasonic India especially because of the great legacy that Panasonic has. At WeChat, it has always been our endeavour to bring our innovative features such as WeChat Official Accounts to connect users closer to what they are interested in. With the new initiative with Panasonic, WeChat is being brought closer to one of the leading brands globally. We believe that joining hands with Panasonic will further boost the strong consumer connect that users can enjoy in India."
About the new Panasonic P51
The Panasonic P51 is a premium AndroidTM smartphone with sleek design and brings HD experience to a 5 inch screen with a resolution of 1280x720 pixels. Powered by a Quad Core1.2GHz processor and running on AndroidTM 4.2 (Jelly Bean), the P51 comes with a magnetic flip-cover stylus offering comfort and convenience to the consumer. This Wi-Fi enabled device also sports an 8MP camera (auto focus with flash) and a 1.3Mpxl 720p HD front camera making it an ideal phone. With WeChat preloaded, users of P51 will be able to connect to their friends and people they care about anytime and anywhere. The Smartphone is priced at Rs. 19,990.
About Panasonic India
Panasonic makes available in India its wide range of consumer electronics, home appliances like LCD & Plasma TVs, DVD players, Home Theatre Systems, Cameras, Camcorders, Car Audio Systems, Air Conditioners, Washing Machines, Refrigerators, Microwave Ovens, Automatic Cookers, Vacuum Cleaners and a wide range of system products including communication ones like Phones, High Definition Videoconferencing, Professional Audio Video products like Broadcast Cameras, Projectors and Displays, Business Solutions including Printers, Whiteboards and Security Solutions. The company currently has a workforce of about 12,500 in India. For more information on the company and the Panasonic brand in India, please visit http://panasonic.co.in.
About WeChat
WeChat is an innovative mobile social communications application designed for smartphone users. WeChat is free for downloads from app stores running on iOS, Android, Symbian, BlackBerry, Windows Phone and Symbian operating systems*.
WeChat users can add friends by a wide range of innovative actions and methods, including scanning QR codes, connecting users‟ Facebook profiles and phone books and activating location-based functions such as "Look Around" and "Shake". This application enhances social interaction by supporting exchanges of text, voice and video, emoticons, and photos with their friends over data networks. Users can choose to communicate on one-on-one, or within their closed social network through "Moments".
For more information and application download, please visit www.wechat.com
*Some features may not be available for certain operating systems due to the product development cycle
CONTACT DETAILS
Richa Sethi, Panasonic India, +91 9560498765, richa.sethi@in.panasonic.com
Nitin Shukla, Genesis Burson-Marsteller for WeChat, +91 9873985197, nitin.shukla@bm.com
KEYWORDS
CONSUMER, ENTERTAINMENT, LIFESTYLE, PEOPLE, MARKETING, BUSINESS SERVICES, ELECTRONICS, MEDIA, TELECOMMUNICATIONS, TECHNOLOGY
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