Thursday, June 27, 2013

BWI: MaXposure Media Group to Publish Inflight Magazine of Biman Bangladesh Airlines

Press release from Business Wire India
Source: MaXposure Media Group
Thursday, June 27, 2013 05:29 PM IST (11:59 AM GMT)
Editors: General: Consumer interest, Entertainment, Lifestyle, People, Travel & tourism; Business: Advertising, PR & marketing, Business services, Media & entertainment, Publishing & printing, Travel & tourism
MaXposure Media Group to Publish Inflight Magazine of Biman Bangladesh Airlines

New Delhi, Delhi, India, Thursday, June 27, 2013 -- (Business Wire India) -- MaXposure Media Group (MaXposure) has bagged the contract for publishing Biman Bangladesh Airlines' inflight magazine. The national carrier of Bangladesh flies to 18 destinations, including 14 international cities. MaXposure Media Group won the bid leaving behind seven other publishing houses from the United Kingdom, Fiji, India and Bangladesh.

MaXposure Media Group is scheduled to bring out the bi-monthly issue of Biman Bangladesh Airlines' (Biman) inflight magazine from September 2013 onwards. Keeping the airline's wide network in mind, the magazine would be bilingual - to be published in English and Bengali. The name of the magazine will be announced soon.

Speaking on the occasion Prakash Johari, Managing Director & CEO, MaXposure Media Group said, "I am proud to announce that MaXposure Media Group has won the bid to publish Biman inflight magazine. This is inline with MaXposure's Internationalisation strategy. Bangladesh with a population of 163 million enjoys a GDP growth of 6.1% and this makes it an ideal time for us to enter this growing market. Bangladesh is a strategic market for us and we intend to play a key role in its publishing industry."

Kevin J Steele, Managing Director and CEO, Biman Bangladesh Airlines said, "Biman Bangladesh Airlines is delighted to be working with MaXposure (G+J) on the new Biman inflight Magazine. MaXposure (G+J) has a pedigree of working with top quality brands like Lufthansa and Mercedes, which adequately reflect the brand aspirations of Biman. This is a win-win situation for both parties, and Biman is delighted to once again have a quality inflight magazine to offer its customers, yet another step in its major refocuses on the customer."

In the inflight segment, MaXposure currently publishes Shubh Yatra, the inflight magazine of Air India - India's national carrier as well as Spiceroute, the monthly inflight magazine of SpiceJet Airlines. After consolidating its position in India, the company has recently entered the international market after bagging the magazine publishing rights of Fly Africa, a South African low cost airline. With Biman Bangladesh Airlines' magazine, MaXposure has put its mark in South Asia as well.

Talking about the soon to be launched inflight magazine Vikas Johari, Publisher & COO said "With MaXposure's experience in publishing several global inflight magazines, we are looking forward to delivering an equally exciting world-class magazine for Biman. The magazine would aim at not only giving a pleasant reading experience to the flyers but also act as a mouth-piece to communicate with its stake holders."

About MaXposure Media Group India Pvt. Ltd.

MaXposure Media Group is a full service media company spread across the dimensions of Publishing, Creative Solutions, Events, Custom Publishing, Ambient Media and Outsourcing. It employees over 100 people across 9 offices in India (Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Calcutta, Indore, Raipur and Ahmedabad) and has its headquarters in New Delhi. MaXposure publications includes Andpersand, Estetica, FHM, Diabetic Living, Parents India, Parents India Advice, Spiceroute, Mercedes-Benz magazine, Shubh Yatra (Air India's Inflight magazine), Fly Africa, Nissan, Smarttrucking, Milestones, Hamburg, High 5 (DLF Phase 5's magazine), DLF Promenade, Axis Bank's Homecoming, Priority Pages & Ascend, Crossing Insights, Credai Times, Young Stars, Watts up, Badhte Kadam, Citywalker (Select Citywalk mall's magazine) and Hair Say. It has also forayed into the International market with the launch of Fly Africa. MaXposure is a category leader in all its segments. It is the market leader in custom publishing & largest in-flight magazine publishing in India. On an average it reaches to 8 million readers every month. MaXposure Media Group is a subsidiary of Gruner + Jahr. Gruner + Jahr owns 78.25 per cent and 21.75 per cent is owned by Mr. Prakash Johari. MaXposure was founded by Mr. Vikas Johari.

About Gruner+Jahr AG & Co KG

Gruner+Jahr (A Bertelsmann Company) is Europe's leading magazine publisher reach readers and users in more than 30 countries with more than 500 media activities, magazines and digital offers. The G+J subsidiary Brown Printing is one of the largest offset print companies in the USA. In the financial year 2011, G+J made turnover of ? 2.29 billion. With a share of non-domestic sales of 56 percent, G+J is one of the most international publishers in the world. 74.9 percent of Gruner + Jahr belong to Bertelsmann AG, and 25.1 percent is held by the Hamburg publishing family Jahr. Prisma M├ędia is also 100% owned by G+J and has become the second-largest magazine publishing company in France.

To view the photograph, please click on the link given below:

Prakash Johari (CEO & MD, MaxPosure Media Group)(L) & Kevin J Steele (MD and CEO, Biman Bangladesh Airlines)(R) signing contract for Biman inflight Magazine
For picture(s)/data to illustrate this release click below:
Prakash Johari (CEO & MD, MaxPosure Media Group)(L) & Kevin J Steele (MD and CEO, Biman Bangladesh Airlines)(R) signing contract for Biman inflight Magazine

Mohit Gandhi, MaXposure Media Group, +91 (11)43011111 / +91 9871760202,


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