Thursday, October 27, 2011

BWI: becomes

Press release from Business Wire India
Source: Annik Technology Services Pvt. Ltd.
Thursday, October 27, 2011 01:46 PM IST (08:16 AM GMT)
Editors: General: Consumer interest; Business: Business services, Information technology; Technology
-------------------------------------------------- becomes
HTML5 and other tool formats as reason for new name

Portsmouth, New Hampshire, United States, Thursday, October 27, 2011 -- (Business Wire India) -- Annik, a leading research technology services company based in India, with offices around the world, has changed the name of to

The solution offers a collection of online tools that can be easily loaded into online survey software such as Confirmit, IBM Dimensions, Nebu, API and others to make surveys more entertaining while also increasing the likelihood that respondents will complete them. The collection includes survey and ranking tools, video rating tools, highlighter tool, as well as discrete choice and slider tools.

"Right now, the majority of online market research companies use flash based tools," said Rahul Sahgal, CEO of Annik Technology Services, which owns "With the introduction of tablet PCs, research companies are looking for tools written in programs other than Flash," he explained. Sahgal added that will be adding HTML5 based tools to the site in the near future.

One reason for's popularity has been its low cost, when compared to having Flash tools custom designed. will continue that trend with a choice of cost plans, including a "pay per hit" model as well as an "unlimited use" subscription model. To view the site, visit
About Annik

Annik partners with leading research companies who do market research and surveys, marketing analytics and other forms of market research & analysis, to deploy highly efficient, high quality global research. As the leader in providing innovative global research solutions to clients around the world such as GFK, NPD, ISA, Annik's services are delivered through a combination of deep research domain expertise and the latest technologies. An exceptionally strong software team applies technical innovation in areas that include data analytics software, survey marketing research, online sampling and survey programming. Annik partners with clients to optimize data collection, increase data quality and deliver efficiencies through report automation. This provides our clients a competitive edge to successfully drive efficiency in market research operations and deliver solutions quickly to market.

Sana Usta, Annik Technology Services Pvt. Ltd., 603.319.8823,


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