BWI: Tunturi and Milon Partners with ‘Bodyguard’

Press release from Business Wire India
Source: Milon
Monday, August 29, 2011 03:00 PM IST (09:30 AM GMT)
Editors: General: Consumer interest, Entertainment, Lifestyle, Sports; Business: Advertising, PR & marketing, Business services, Media & entertainment, Sports
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Tunturi and Milon Partners with 'Bodyguard'
Leading Fitness brands to be Salman's fitness partner in his latest film

New Delhi, Delhi, India, Monday, August 29, 2011 -- (Business Wire India) -- This year's most awaited action romantic film" Bodyguard" is all set to hit the screens across the country on Aug 31st.

Today, Tunturi, the world leader in fitness equipment and milon, Germany's number 1 premium circuit training equipment, which recently entered India through an exclusive partnership with Stag International announced their association with the film "Bodyguard". Tunturi is a Finnish brand which brings its innovative character, high-quality and characteristic Scandinavian design for the growing fitness conscious segment of the country.

A Reliance Entertainment presentation and Reel Life Production Bodyguard stars Salman Khan and Kareena Kapoor in the lead role and is directed by Siddique. The film is produced by Alvira Agnihotri, Atul Agnihotri and Reliance Entertainment.

Commenting on the occasion, Rakesh Kohli, Chairman, Stag International said "We are happy to announce our association with Bodyguard. Two of the most premium fitness brands from our portfolio- Tunturi and milon have been featured in the movie. We would like to thank Reliance Entertainment & Reel life production for extending this opportunity. We wish this opportunity will help in attracting maximum eyeballs for the brand as this film is expected to become a hit among its audience. We wish the team associated with film all success in this endeavor."

Priti Shahani, Chief strategy and Marketing officer, Reliance Entertainment said, "We are pleased with the association with Tunturi and Milon for their range of gym equipments which had a seamless integration with the creative of the film."

Atul Agnihotri, Producer of Bodyguard said, "Tunturi and Milon has really been the perfect fit in Bodyguard and improved the visual appeal of the frame, we wish very best to both the brands in Indian market."

Platinum by Tunturi Cross trainer and Upright Bike and the chest press machine from Milon have been showcased in Bodyguard

About STAG International

Stag is a leading sports goods company, serving more than 152 countries. The most "Exported" brand of sports goods from India, STAG has the highest exports of Table Tennis equipment and is amongst the top 10 Exporters of Sports Goods from India. A leader in the table tennis table market, approved by ITTF (International Table Tennis Federation), STAG has an unmatched global exposure and experience to represent leading International Sports and Fitness brands for the Indian Market. STAG will bring international innovative brands like milon-Germany's # 1 Fitness brand based on circuit training, Tunturi (European market leader in Fitness - Personal / Commercial Use) and Victor - a global leader in badminton to India this year. STAG also has association with some of the esteemed people of the sports fraternity: Mr. Peter Karlsson, 5 Times World Table Tennis Champion and European Champion and Mr. Kamlesh Mehta, Arjuna Awardee and Olympian National Coach & Selector as the Brand Ambassadors.

For further information log onto http://www.stag.in/

About Reliance Entertainment:

Reliance Entertainment (www.relianceentertainment.net) is the flagship motion picture arm of India's Reliance Group with a significant presence in filmed entertainment (film production, distribution, and exhibition). Reliance Group also has key interests in broadcasting and new media ventures.

Reliance Entertainment has built an impressive film production slate in Hindi, English & other Indian languages, which it markets and distributes worldwide. Following its association with IM Global, the company now benefits from an international sales team with an excellent reputation and global presence dedicated to selling its Bollywood and regional language slate.

In Hollywood, Reliance Entertainment has partnered with Steven Spielberg and Stacey Snider on the formation of DreamWorks Studios and has development deals with Nicolas Cage's Saturn Films, Jim Carrey's JC 23 Entertainment, George Clooney's Smokehouse Productions, Chris Columbus' 1492 Pictures, Tom Hanks' Playtone Productions, Brad Pitt's Plan B Entertainment, Jay Roach's Everyman Pictures, Brett Ratner's Rat Entertainment, Julia Roberts' Red Om Films and Brian Gazer and Ron Howards' Imagine Entertainment.

Group company, Reliance MediaWorks Limited is India's fastest growing film and entertainment services company. It operates BIG Cinemas, India's largest cinema chain with over 550 screens spread across India, USA, Malaysia, Nepal and Netherlands. Reliance MediaWorks currently has a dominant and comprehensive presence in Film Services: Motion Picture Processing and DI; Film Restoration and Image Enhancement; 3D; Digital Mastering: Studios and Equipment rentals; Visual Effects; Animation; TVC Post Production with presence across India, USA, UK, Russia and Japan. It's television venture, BIG Synergy, is among the top players in the television programming industry.

The Reliance Group (www.relianceadagroup.com) is amongst India's top 3 business houses and has interests in telecommunications, energy, financial services, infrastructure and media and entertainment.

To view the photographs, please click on the links given below:

(L&R) Mickey Mehta(Brand Ambassador, milon), Kareena Kapoor, Ranjeet Shankar-(Regional Manager -Stag International)_Aa>

Mickey Mehta( Brand Ambassador- milon) with Salman Khan

Milon Circuit
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