Tuesday, August 30, 2011

BWI: HomeShop18.com unveils its new TV Commercial titled “India Shops Online at HomeShop18.com”

Press release from Business Wire India
Source: HomeShop18
Tuesday, August 30, 2011 03:35 PM IST (10:05 AM GMT)
Editors: General: Consumer interest, Lifestyle; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Information technology, Retailers; Technology
HomeShop18.com unveils its new TV Commercial titled "India Shops Online at HomeShop18.com"

New Delhi, Delhi, India, Tuesday, August 30, 2011 -- (Business Wire India) -- -- Campaign thought "India Shops Online at HomeShop18.com" has been created to resonate the ecommerce company's rapid growth and success among customers
-- TV Commercial built around the idea that HomeShop18.com delivers the best brands at great value at the "click of a button"
-- Campaign targets all demographics but focused on youth

India's leading ecommerce portal www.homeshop18.com today launched its new TV commercial. Titled "India Shops Online at HomeShop18.com", the TV campaign is riding on the ecommerce company's huge success. HomeShop18.com's new commercial has been produced by Cell18 under the Direction of Zubin Driver.

Announcing the new TV commercial launch, the company shared some key statistics about its growth: 300% growth in traffic over the past 12 months, six-fold growth in the online shopping revenues and nearly 30% repeat customer base.

In creating the commercial, the brand has taken care to introduce the modern within the context of the traditional and captures the rich blend observed in every household. The commercial also captures the instant nature of shopping which ecommerce ensures and it adequately reflects the growing stature of homeshop18.com into the category leader.

Commenting on the commercial, Mr Sundeep Malhotra, CEO HomeShop18 said that "This commercial is reflective of our deep focus on the ecommerce domain and is meant to accelerate the growth of the ecommerce category and of homeshop18.com as a consequence, being the clear leader. In this commercial you will find a clear leader-like tonality and a deep association of ecommerce and homeshop18.com, through the intelligent use of the "click" both visually and in the audio".

The TV Commercial is the first in a series and has been produced in a 30 second format with 15 second versions to follow. It is learnt that there will be more TV commercials to follow under the "India Shops Online at HomeShop18.com" theme.

The company has recently been in news for having acquired a books etailer called 'coinjoos.com" and also for raising funds worth Rs. 100 crore. It is learnt that the company is heavily investing in technology and brand to drive revenues substantially higher.

About HomeShop18

HomeShop18 is the Network18 group's online and television retail marketing and distribution venture.

HomeShop18.com is India's fastest growing e-commerce website (traffic growing at the rate of 300% YoY) with a monthly reach of over 1.7 million unique visitors, each spending over 7 minutes (avg.) on the website. It is today ranked as the largest e-commerce sites (B2C e-commerce, Shopping Cart sites) in the country, in terms of % share of transactions. (Source: ViziSense, Period - Jan to June, 2011)

Adding a new customer every 6 seconds, HomeShop18's robust distribution set-up helps it reach out to over 3000 cities across the country. HomeShop18 offers a complete product range across all major categories; including digital, fashion & lifestyle, beauty products, jewellery, kitchen essentials, home & furnishings, kids' gear, books and many more. HomeShop18 has partnered with more than 500 established brands and marquee labels such as Reebok, Lee, Peter England, Nokia, Canon, Samsung, Whirlpool, Videocon, Spice and Sia among many others, giving its millions of customers over 70 lakh products to choose from.

HomeShop18's 6.1 million CRM base is supported by a trained and customer focused 24X7 call centre manned by 750 executives catering to over 35,000 calls a day.

HomeShop18 was launched as India's first home shopping TV channel in 2008, which today has a weekly GRP of 1.33 (Source: TAM, TG CS4+, Week 49) and a weekly reach of over 10 mn viewers. It is nationally available through both cable and DTH platforms.

Siddharth Bijpuria, PR Pundit, +91 8800922828, siddharth.b@prpundit.com
Ritika Kashyap, PR Pundit, +91 9654283809, ritika.k@prpundit.com
Soumya Chandran, HomeShop18, +91 9811376648, soumya.chandran@network18online.com


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