Friday, May 29, 2009

BWI: ESPN STAR Sports and Endemol Launch an Interactive Cricket Quiz Show –‘Stumped’

Press release from Business Wire India
Source: ESPN STAR Sports
Friday, May 29, 2009 04:40 PM IST (11:10 AM GMT)
Editors: General: Consumer interest, Entertainment, Sports; Business: Advertising, PR & marketing, Business services, Media & entertainment, Sports
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ESPN STAR Sports and Endemol Launch an Interactive Cricket Quiz Show -'Stumped'
Quiz Show to Leverage High Decibel Noise Around ICC World Twenty20

New Delhi, Delhi, India, Friday, May 29, 2009 -- (Business Wire India) -- ESPN STAR Sports, Asia's leading sports broadcaster, will launch an interactive quiz show titled 'Stumped' starting June 01, 2009. Produced by leading production house - Endemol, 'Stumped' will be telecast on STAR Cricket every day of the week. This is the first time that sports channel is telecasting a LIVE interactive quiz. This hour long show will hosted by Indian model and television anchor Shonali Nagrani.

With a live format that entails a high level of viewer interactivity, the viewer/ cricket fan sitting at home is given the chance to play and win incredible prizes. The show will also have representation from Cricket stars as well as celebrities giving chance to Cricket fans to have an interaction on live television.

According to RC Venkateish, Managing Director, ESPN Software India Pvt. Ltd., "There is a huge interest for an interactive Cricket based quiz show which allows fans to test their knowledge of the game while at the same time giving them an opportunity to win interesting prizes. Stumped is an attempt to fulfil this need. This show is also an extension of the live programming line-up during ICC World Twenty20."

We have already aired the show between 11 to 24th May with Wasim Akram as the Celebrity Guest to gauge the initial feedback. The response has been overwhelming from cricket lovers across the nation and we expect that the participation levels will be higher during the ICC World Twenty20."

On this occasion Mr. Deepak Dhar, Managing Director, Endemol says "India being one of the largest cricket loving nation, our venture into the sports entertainment arena with Stumped has been a planned one. At Endemol, our aim is to expand our expertise from being known as a non- fiction provider into various other genres. After a successful entry into fiction, the sports foray was a gradual yet determined progression. With the success of our sports entertainment production Stumped - we reinstate Endemol's position as a leading, multi-format, multi-genre content creator."

Former Pakistan Captain Wasim Akram, celebrity guest on Stumped said, "It is a unique program as the fans can interact live, answer live and win jackpots. In a country which has a Cricket expert in every house, the concept of Stumped will surely be lapped up. The initial 2 weeks were very exciting as despite almost no advertising we received innumerable calls from across the country."

Shonali, the host of show said, "I am glad to have been given the opportunity to host this spectacular show. The live interactive sessions are quite challenging but I love every moment of it."

Format of the show

In studio contestants go through two or three rounds of quizzing to compete for the money prize at stake. Between In-studio rounds, the host announces puzzles and quiz games that viewers at home can participate and win prizes. The viewers need to call a mobile number to participate in the games and contests. Stumped is fast and live and the winners are declared in the show itself. The host also covers an update on the happenings in the cricket world.

Stumped gives viewers a chance to keep themselves abreast with what's happening in the world of cricket and at the same time helps them win a host of prizes. Stumped is the ultimate TV destination for the cricket fan which offers an array of exciting games such as list game, clip game, grid game, name the teams, mixed up player, team player, spot the ball and many more. Stay tuned to STAR Cricket as the fever continues even in the month of June with the second season starting on 1st June 2009!

To view the Schedule of STUMPED live on STAR Cricket and the photographs, please click on the links given below:

Schedule of STUMPED live on STAR Cricket

Wasim Akram during STUMPED shoot

Wasin Akram & Shonali Nagrani during the shoot of STUMPED
For picture(s)/data to illustrate this release click below:

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CONTACT DETAILS
Sameer Bajaj, Sr. Manager - Corporate Communications, ESPN Software India Pvt. Ltd., +91 9811222700, sameerb@espnstar.co.in
Aparna Srivastava, IPAN, +91 9811234594, aparna.srivastava@ipan.com

KEYWORDS
CONSUMER, ENTERTAINMENT, SPORTS, MARKETING, BUSINESS SERVICES, MEDIA

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