Tuesday, November 25, 2008

BWI: Micro-irrigation Systems Launched Jointly by Finolex and Plasson

Press release from Business Wire India
Source: Finolex Group
Tuesday, November 25, 2008 01:30 PM IST (08:00 AM GMT)
Editors: General: Consumer interest, Entertainment; Business: Advertising, PR & marketing, Agriculture, Business services, Media & entertainment, Water; Technology
Release no: 18604
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Micro-irrigation Systems Launched Jointly by Finolex and Plasson


Pune, Maharashtra, India, Tuesday, November 25, 2008 -- (Business Wire India) -- Using modern technology to extract more produce from agriculture and conserve water resources is the need of the hour, Finolex Group Chairman Mr. Pralhad P. Chhabria told media persons here on Friday. He expressed the confidence that the micro-irrigation systems made jointly by Finolex and Plasson of Israel will be of major benefit to India's farm sector.

Mr. Chhabria was talking to media members on his return from Israel where he was felicitated by the Israeli Prime Minister Ehud Olmut with the "Award of Honour."

Mr. Chhabria said, "Though India has many rivers and receives a fairly good amount of rainfall, we face water scarcity in may parts of the country. Therefore it will be very important to use drip irrigation systems to maximise the use of available water to optimise the output of grain and fruit, " he pointed out.

Finolex was the company that developed drip irrigation technology in India. It is an honour to have been recognised by a country like Israel. Finolex is the only company to receive such recognition. Using PVC pipes for carrying water and sewerage will be extremely advantageous to the country, he said. A proposal in this respect has been sent to the Central Government but there is no response from the government so far, he added. If accepted, the proposal will mean significant saving of water and will also be helpful for health of the country's people, Mr. Chhabria said.

Mr. Chhabria informed media members about the company's new olive oil project. He said the company has planted olive plants in a 210-hectare stretch of barren land in Rajasthan. With this, Finolex will step into the business of olive oil, he said. The distribution of olive oil across the country will begin in a short time from now, he indicated, the project is likely to be extended over 2000 hectare land. The project will be an example of how barren lands can be used for profitable activities, he asserted.

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Award to Chairman- Israel

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KEYWORDS
CONSUMER, ENTERTAINMENT, MARKETING, AGRICULTURE, BUSINESS SERVICES, MEDIA, WATER, TECHNOLOGY

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1 comment:

  1. The introduction of micro-irrigation technology in India with the help of Israel is an encouraging news for Pakistan as well. Pakistan and India share similar climate and water resources and can benefit from joint venture of similar kind in near future. The declining per capita water availability, climate change and water pollution make favourable ground in both countries for water conservation through modern technology.

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